Watches are built to last; at least, that is how it should be. In the western world since the time of the industria...
READ MOREPeople should not empty their pockets, nor break their bank or take on ridiculous debt to buy one of those often impractical 'luxury' watches. At best, they are great only for showing off you are well to do financially or, at least, want to appear so. At worst, they are an expensive gimmick you will only wear out to impress a few people at a few parties every now and then.
But how about owning multiple affordable, stylish watches made with nothing but attention to detail? Each is sure to showcase your personal style in each modern context life demands it.
See, the value of a watch is not something to measure in the supposedly rare material that went into making it. Rather, a great watch it's the one that showcases, effectively, your style to hose around you and on which you can rely on every occasion.
The brand's mission? Simple: Every man's first watch.